The Problem with BI
It was 2014, and businesses were being plagued with serious data chaos: slow and/or conflicting reports, tedious manual data entry, crushing technical debt, and high BI team turnover.
Spreadsheets and viz tools were affordable but usually inadequate alone, but the only other option was to hire a team of developers to build and maintain an expensive homegrown data warehouse.
Two BI consultants, Nate McMurtrey and Nate Allphin, knew there had to be a better way--a middle ground where businesses could have the power of a custom data warehouse at an affordable price. "The Nates" immediately decided to pool their collective data warehouse smarts to find a solution.