Xerva, an Eide Bailly company

Emmett Florence

Emmett is a graduate from the BYU Marriott School of Management. He has been the marketing team lead at Xerva since July 2017.

Exterminating Moxie Pest Control’s Reporting Bugs

THE CLIENT Moxie Pest Control is a pest control service company that provides high-quality residential/commercial pest control, termite services, lawn fertilization, and weed control. Starting out from a single Texas office in 2001, Moxie has since turned into a $35 million-dollar operation that spans the US.   Moxie acquires most of its new customers through door-to-door sales, then works to establish life-long relationships through quality service and CRM.   Moxie has thousands of happy customers in markets including Denver, Phoenix, Dallas-Fort Worth, Northern Virginia, Raleigh, San Diego, Salt Lake City, Kansas City, …

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Building A Data Warehouse for Extra Space Storage

THE CLIENT  Extra Space Storage is the second largest operator of self-storage facilities in the USA. Extra Space Storage took the storage industry by storm since being founded in 1977. In 2015 alone, it added 1.8 billion dollars in new acquisitions to its national portfolio.   Extra Space Storage has properties in 38 states, Washington, D.C., and Puerto Rico. It owns or operates over 1400 stores, comprising approximately 910,000 units and 103 …

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Uncovering Inventory Insights for Black Clover

THE CLIENT Black Clover is a lifestyle apparel company, known for its distinct premium hats. Established in 2008, Black Clover offers quality clothing and accessories for men, women, and children.    THE PROBLEM In the beginning, Black Clover used QuickBooks reporting and Fishbowl without a data warehouse, but as their business grew so did their data troubles.   Sales and inventory data were stored in two separate systems, leaving Black Clover with two disparate data sets that were difficult to work with.   …

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Aggregating LavaSurf’s Facebook Data

THE CLIENT Founded in 2012, LavaSurf is a Utah-based SaaS company that helps multi-unit brands manage and scale their social media efforts. Lava Surf’s platform effectively provides the ability to manage, monitor, and optimize social media, reviews, and local listings for all locations in a centralized dashboard.     THE PAIN LavaSurf set a goal to revolutionize its SaaS offering by creating a …

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Helping Ken Garff Listen To Its Data

THE CLIENT  The Ken Garff Automotive Group is a car dealership chain known for its customer-centric selling style and humorous billboard ads. Founded in 1932, today it is one of the top 10 largest automotive groups in the US, with 26 car dealerships in Utah.     GROWING PAINS  Starting out, BI at Ken Garff was handled by a single report builder working under the IT department. Reports were refreshed with complex database queries using SSRS. As the business grew, scalability became a huge issue. Reports started coming in late because the system was taking too long to process data.   …

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